Beautiful Weddings Don’t Happen By Accident — They’re Carefully Designed By Experts Who Care Deeply About Your Story.
Every wedding I’ve photographed that left me speechless — not only because of its beauty, but because of how present, joyful, and cared-for the couple felt — had one thing in common: an incredible wedding planner.
There’s a certain calm you notice when working with a seasoned planner. It lingers in the air. It shows up in the unhurried way the day unfolds. It shows up in your photos — the quiet moments, the emotion, the connection.
Because here’s the truth: no matter how organized you are, wedding planning is a full-time job. And unless you are a full-time wedding planner, there are things you won’t know to anticipate. More than that, You might have to learn those lessons the hard way.
That’s where their expertise becomes invaluable.
Wedding Planners Handle What You Never See
I often say: If you didn’t notice a single thing go wrong on your wedding day — thank your planner.
From handling missing rentals to weather contingencies, guest miscommunications, vendor delays, or even wardrobe malfunctions — planners are quietly putting out fires before you ever smell smoke.
It’s not about perfection — it’s about peace of mind. It’s about letting go of the mental load so you can be fully present with the people you love most.
And that? Is the ultimate luxury.
Experience Cannot Be Substituted
You can’t Google your way into expertise.
The best planners have spent years — often decades — honing their craft, building relationships, and navigating everything from 12-person elopements to 300-guest destination weekends.
They’ve seen it all.
And that experience shows up in ways you might never realize — like knowing how long it really takes for guests to be seated, or having a backup plan for outdoor ceremonies that still feels beautiful (even in the rain).
Thoughtful Guest Experiences Start With Great Planning
A wedding isn’t just a reflection of your love — it’s also about caring for your guests.
Working with a planner means you can go beyond the expected and create meaningful moments your guests will remember — welcome dinners, signature cocktails, handwritten notes, guest transportation, personalized favours.
These things don’t just happen on their own — they require time, logistics, and coordination that a planner expertly provides.
Venue Coordinator vs. Wedding Planner — They’re Not The Same
It’s important to note: your venue coordinator is there to oversee the venue — not your entire wedding.
While they’ll ensure tables are set and meals are served on time, they aren’t responsible for your full wedding vision, your family dynamics, or managing vendors not associated with the venue.
A wedding planner works for you — advocating for your vision, making decisions with your best interests in mind, and ensuring every detail feels personal.
What About Vendor Referrals? Ask Thoughtful Questions
A planner’s vendor list can be a goldmine — built from years of trusted relationships.
But it’s wise to ask about their referral process. In North America, most planners refer based on compatibility, experience, and style. However, in certain European markets (particularly France, Italy, and beyond), it’s common for planners to receive a commission from vendors for referrals.
This isn’t inherently wrong — it’s a standard practice — but transparency is key.
Questions to ask:
- Do you work on a commission basis with your vendor referrals?
- Are your vendor recommendations based on fit, style, and experience — or contractual partnerships?
- Do you allow us to bring in outside vendors if we’d like?
The best planners will answer with clarity and integrity — and help you understand what’s best for your event.
Wedding Planning Is An Investment — And So Is Your Time
If you’re a busy professional — running a business, managing a career, or planning a wedding from afar — a planner isn’t a luxury. It’s a necessity.
The most epic weddings don’t happen in your spare time between meetings and errands. They’re built with care by people who do this every day.
A planner becomes your advocate, sounding board, creative partner, and logistical expert — allowing you to enjoy the process instead of feeling overwhelmed by it.
Choosing The Right Planner For You
Beyond budget and style, the most important factor is connection.
You’ll be spending countless hours communicating, brainstorming, and problem-solving together — it matters that you like them and feel seen.
Thoughtful questions to ask a potential planner:
- How would you describe your planning style?
- How do you approach unexpected challenges on a wedding day?
- What’s your communication style during the planning process?
- How do you tailor your recommendations to fit our story and style?
- What do you love most about wedding planning?
Their answers will tell you everything.
A Note On Pricing
Planners price their services in a few ways — typically:
- A flat fee for their services
- Or a percentage of your overall budget
Both are valid approaches.
Percentage-based pricing is especially common among seasoned planners — because as your event scales in size and complexity, so does their workload.
This isn’t just about numbers — it’s about ensuring the time, energy, and resources are in place to create something extraordinary.
The most unforgettable weddings — the ones that feel effortless, deeply personal, and truly joyful — are never accidental.
They’re the result of trust, care, and a team that is wholeheartedly invested in you.
As a photographer, I’ve seen the magic that happens when couples feel supported. It shows up in your photos — in the way you hold each other, the way you laugh, the way you stay present in the moments that matter most.
And that is exactly what you deserve.
Planning Your Wedding?
I’d love to connect you with trusted planners I’ve worked alongside — whether you’re planning in Ottawa, Paris, NYC, or beyond.
Reach out here — and let’s begin creating a wedding day that feels as extraordinary as your story.
