Rebranding Photography by Emma was not just about creating a new logo or updating the website’s aesthetics. It was an intricate process, a labor of love, and an elevation of everything I’ve built over the last 13 years. This transformation reflects not only the growth of my business but also my evolution as an artist and individual. Here’s an inside look into what inspired this rebrand, the meticulous process behind it, and what it means for you, my cherished clients.
What Inspired the Rebrand?
After more than a decade of capturing love stories, I felt it was time to elevate Photography by Emma to a space that truly reflects the depth of my experience and the sophistication of my approach. The core of this rebrand was inspired by a desire to offer an even better experience to my clients. I wanted my brand to grow alongside my skills and vision, allowing me to work more intentionally and creatively. This journey was deeply personal, and in many ways it was a long time coming.
It was important to me to convey how photography is an opportunity to be witnessed, as you are. Being photographed is more than just capturing an image—it’s about being seen, appreciated, and celebrated in your most authentic form. As I underwent personal changes, I began to have my photo taken more frequently and experienced the profound sense of validation and recognition that comes with being witnessed through the lens. This process revealed the transformative power of photography, allowing me to see myself from different perspectives and appreciate the beauty in each moment, no matter how candid or posed.
Wedding days are a beautiful convergence of love and connection, a rare moment when everyone you cherish is gathered in one room. It’s an unparalleled opportunity to capture not just the union of two souls, but the intricate web of relationships and emotions that surround you. Each glance, embrace, and laughter shared becomes a precious memory, weaving together the story of your day in a way that words alone cannot. It’s about more than just the couple—it’s about the tapestry of loved ones who shape and support your journey, creating a legacy of love that you can cherish forever.
Reflecting the Evolution of My Business
The rebrand signifies a shift into a more intentional space. As a photographer, I always encourage my clients to slow down and be deliberate in their choices. This rebrand was about embodying that philosophy in my own business. It’s about valuing the craft of photography and the role it plays in preserving legacies. My vision for the future is to work with clients who appreciate the profound impact of good photography and who resonate with my unique vision.
What are the values?
- Artistry Over Equipment: The new brand beliefs emphasize that the essence of photography lies in the artist’s perspective, not in the gear. This belief guides my approach, ensuring every shot is infused with narrative depth and unique style. It’s about creating art with intention and passion, focusing on the story behind each moment rather than the tools used to capture it.
- Luxury through Connection: True luxury in my brand is about the richness of human connection. It’s about understanding my clients’ stories and personalities, creating an environment where they can fully immerse in their celebration while I capture every nuanced moment. This approach ensures that every photograph is not just a picture but a treasured memory, a piece of art that reflects the genuine connections and emotions of the day.
- Authentic Self-Expression: Photography by Emma is about breaking away from cookie-cutter poses and embracing what’s true to each client. It’s about documenting their narrative with authenticity and intention. Each session is tailored to capture the unique essence of my clients, allowing their true selves to shine through in every image. This authenticity ensures that every photo feels genuine and timeless.
- Sustainability with Sophistication: Sustainability is not just a brand strategy; it’s a personal commitment that I live by every day. It’s about making thoughtful and sophisticated choices that respect our environment. From the heirloom albums crafted to last generations to collaborations with eco-conscious vendors, every aspect of the new brand is designed to be timeless and sustainable. This reflects my belief that luxury and sustainability can coexist beautifully, providing my clients with elegant, eco-friendly options that align with their values and mine.
New Services
- Embracing 35mm Film: As part of this rebrand, I’m excited to introduce 35mm film work into my wedding photography. This addition is a nod to the importance of intention in capturing moments. Film photography requires a deliberate and thoughtful approach, allowing me to slow down and focus on the artistry of each shot. While I am far from being a hybrid photographer, this is a direction I am moving towards, honoring the craft and adding a timeless quality to my work. Each frame captured on film becomes a cherished piece of art, rich with authenticity and nostalgia.
- Destination Wedding Photography: I am thrilled to announce the addition of destination wedding photography to my services, with a focus on France and the USA. Paris, with its timeless romance and stunning backdrops, is a highlight of this offering. Capturing love stories in such iconic locations allows me to blend my artistic vision with the unique beauty and culture of each destination. Whether it’s the elegance of a Parisian wedding or the charm of a celebration in the USA, each destination wedding is crafted to reflect the unique story and style of my clients.
Changes and Additions
Clients can expect a bespoke experience from start to finish. Each session will be tailored to the individual, with a focus on unique and personal moments. This includes a refined approach to wedding photography and a focus on printed heirloom pieces such as albums and photo boxes.
How it started
The rebranding process began as a simple refresh but evolved into a profound transformation. It mirrored significant shifts in my personal life and my approach to photography. Collaborating with Alicia from Daily Atelier for brand strategy and Krista from Wishtree Design for the logo redesign was crucial. Their expertise helped bring the brand’s refined yet approachable essence to life.
What I Hope You Experience
With the new Photography by Emma, I hope my clients feel seen, valued, and deeply connected to their moments. The brand aims to provide a luxurious yet warm experience, capturing the true essence of your story in an artistic way.
This rebrand is more than just a new look—it’s a reflection of my journey, my values, and my commitment to providing an unparalleled photography experience. I’m thrilled to share this new chapter with you and look forward to capturing your most cherished moments with even more intention and artistry.
